Let’s Texas Advertising Campaign
2025 marked the launch of the state’s new campaign, Let’s. Cueing off the Let’s Texas tagline, let’s is an invitation. A warm and friendly campaign that invites travelers to experience Texas through distinct moments —adventurous, relaxing, or shared—that highlight the state’s broad appeal, including where to stay. The campaign spotlights destinations and accommodations in a way that feels personal, inspiring, and aligned with traveler interests.
This includes the wildly popular Trip Builder tool, offering a range of fun, custom and pre-built itineries that are Travel Texas trip builder, further inspiring travelers to plan a trip to Texas based on their own personal interests. Trip Builder provides visitors with an itinerary builder that uses swipe left or swipe right functionality in a similar style as popular dating apps which has driven higher engagement and time on site for visitors.
Travel Texas is responsible for promoting Texas as a premier travel destination. The office works in concert with its partners (convention and visitors bureaus, local chambers of commerce, private travel-related organizations and associations) to promote travel to Texas in both domestic and international tourism markets.